Guayabita del Pinar · Casa Santiago LLC Adults 21+ Only · U.S. Market Only
Guayabita del PinarLa Occidental · Fundada 1892

La Occidental · Fundada 1892

Guayabita
del Pinar

Seca & Dulce — Rum

Coming soon to stores in the United States. Not yet on sale. Full details to follow.

Guayabita del Pinar Seca bottle Guayabita del Pinar Dulce bottle

Behind the bottles: Diario de la Marina advertisement, January 31, 1922, and El Fígaro, page 221.

  • 1892Fundada, as printed on the label
  • TwoExpressions — Seca & Dulce
  • U.S.Market only
  • SoonComing soon, not yet on sale

The Story

A name carried in print.

The story of Guayabita del Pinar is told here through the printed record: the advertisements and pages that carried the name, and the label itself. Each image is captioned with its source.

What follows is history, as printed. The present day follows the history.

The brand’s story began in Pinar del Río, Cuba. Today, Guayabita del Pinar is made in the Dominican Republic and bottled in the United States.

1892

As printed on the label

La Occidental

The bottle label carries the words “Fundada 1892” and the name La Occidental.

The advertisement reproduced here describes La Occidental as the only factory in Cuba producing Guayabita del Pinar, and records a silver medal at the National Exposition of 1911.

La Occidental advertisement showing a bottle of Guayabita del Pinar
Source — Advertisement reproduced in Adolfo Dollero’s La provincia de Pinar del Río y su evolución.

El Fígaro

Page 221

The feature names Lucio Garay

The feature names Lucio Garay, of Lucio Garay y Co., and describes a drink made from the guayabita fruit, produced only in the western region.

The page shows the Guayabita and Crema bottles side by side.

El Fígaro magazine page showing La Occidental bottles and La Primitiva bottles
Source — El Fígaro, page 221, “Pinar del Río: Vida comercial e industrial.”

1922

Diario de la Marina

Guayabita del Pinar de Garay

The advertisement names the guayabita fruit of the Lomas de Vuelta Abajo.

It also advertises Crema de Guayabita del Pinar.

Diario de la Marina newspaper advertisement for Guayabita del Pinar de Garay
Source — Diario de la Marina advertisement, January 31, 1922.

From the Archives · 1916–1921

The land, as photographed.

Photographs published in 1916 and 1921, from two books about western Cuba. All are in the public domain in the United States. Plate titles are quoted from the books.

Tobacco-leaf cutting and workers with baskets at finca Vivero, San Juan y Martínez, 1921 book plate
“Corte de las hojas del tabaco en la finca ‘Vivero’, de San Juan y Martínez.” Dollero, Cultura cubana: La provincia de Pinar del Río y su evolución (Habana, 1921), Lámina XL.
The Viñales road with mogote cliffs and a bridge over the Cuyaguateje river, 1921 book plate
“Carretera de Viñales.” Dollero (1921), Lámina XXXVII, “Puentes y carreteras de hoy.”
A tobacco vendor of Pinar del Río, 1921 book plate
“El vendedor de tabacos (Tipo criollo de Pinar del Río).” Dollero (1921).
A street in Viñales with colonnaded buildings, palms, and a horse cart, 1916 book plate
“Viñales.” Henderson, The Cruise of the Tomas Barrera (New York, 1916), facing p. 28. Photograph reproduced by permission of the American Photo Co., Havana, Cuba.
Viñales valley panorama with bohios, palms, and the El Tumbadero mogote ridge, 1916 book plate
“Viñales and El Tumbadero.” Henderson (1916), facing p. 26. Photograph reproduced by permission of the American Photo Co., Havana, Cuba.
Royal palms along a roadway, 1916 book plate
“Royal palms along a roadway.” Henderson (1916), facing p. 14. Photograph reproduced by permission of the American Photo Co., Havana, Cuba.
A bottle of Guayabita del Pinar on a wooden table under a thatched shelter in Viñales
Viñales · Pinar del Río

Today · Casa Santiago LLC · United States

Seca & Dulce.

Guayabita del Pinar is offered in the United States only. Coming soon to a store near you. Not yet on sale. Full details to follow.

Guayabita del Pinar Seca bottle

N° 01

Seca

Seca — Rum · 40% ALC/VOL · 750 mL

Full details to follow.

Guayabita del Pinar Dulce bottle

N° 02

Dulce

Dulce — Rum · 40% ALC/VOL · 750 mL

Full details to follow.

Photographs show historic La Occidental bottles, not the US release.

21+ only. Please drink responsibly.

A row of Guayabita del Pinar bottles on a shelf
On the shelf — Guayabita del Pinar, Seca.
Hands holding a bottle of Guayabita del Pinar
In hand — The bottle, held.

Recent Publications

In the press.

Recent coverage of Guayabita del Pinar, linked to the original publications. Each entry is the outlet’s own reporting.

Links lead to the publishers’ own pages. Nothing on this page reproduces article text or photographs.